4 Good Investments When Interest Rates Rise Since interest rates are likely to keep going up for a while, it's wise to put your money into investments that will benefit. Rising interest rates are also good news for the real estate sector, so companies that profit from home-building and construction may be good plays as well. Poultry and beef producers may also see an increase in demand when rates rise, due to increased consumer spending and lower costs. (For more on inflation, How to Invest for Rising Interest Rates. 1. Invest in Brokerage Firms. Brokerage firms earn money from the interest earned on cash balances held in client accounts. Naturally, they earn 2. Invest in Cash-Rich Companies. 3. Lock in Low Rates. 4. Buy With Financing. 5. Invest in Tech, Healthcare.